I’ve built and scaled marketing and content systems across media and technology organizations. In short, I help companies explain themselves and the things they build, so people understand what they do and why it matters. The methods and mediums that achieve this are content, brand strategy, and product marketing.
MResult - Brand, Digital, Inbound Growth
Strengthened how the company presented itself across digital channels and built a structured inbound engine.
- Led a website overhaul, updating content and navigation paths based on user intent and business priorities.
- Used GA4 and Search Console to identify drop-offs and refine content structure, improving engagement and conversion.
- Scaled brand and social presence — doubling Linkedin following organically and boosting thought leadership via owned and paid channels.
Atlantis - Product and Lifecycle Marketing
Owned product positioning and lifecycle marketing for fintech products, working across product, growth, and marketing teams.
- Defined go-to-market strategy and messaging across onboarding and performance channels.
- Worked with Product, Design, and Growth teams to improve activations, user journeys, and feature clarity.
- Built and scaled newsletter-led distribution channels to build a qualified audience for opt-in marketing campaigns.
Teen bank newsletter: The Yodaa Weekly
Gojek - Brand and Technical Storytelling
Worked with engineering leadership to develop Gojek’s engineering blog as a primary channel for developer engagement and hiring.
- Created content that translated complex distributed systems into clear, relevant stories.
- Defined editorial direction and distribution strategy.
To New Frontiers - How Gojek Went International
Misleading Maps and Mishaps: A Ride-hailing Story
The Hindu - Newspaper Features
Led and contributed to a weekly technology section for a national audience, combining reporting, editorial planning, and story development.
- Edited a weekly technology features section: commissioning stories and structuring coverage for a national audience.
- Wrote about emerging trends across consumer technology, startups, and mobility.
The incredible, uncertain future of the motor car
The big takeaways from Microsoft and Google’s developer conferences
Consultant - B2B Content Marketing and Campaign Strategy
Worked with B2B software and services companies to design multi-asset campaigns around market triggers highlighting product capabilities.
- Designed content-driven campaigns around specific buyer personas and industry events.
- Created lead magnets around high-intent themes.
[SplashBI] Your Urgent Action Plan for CSRD Compliance Preparation
[InfoVision] Red Teaming for Cybersecurity: 2024 Is the Year to Invest
[Acuvate] 5 Reasons to Consider Migrating Your Data Estate to Microsoft Fabric